in collaboration with two hands brands
The Problem
EndWell is an nonprofit transforming how we as individuals and a society experience the end of life through content and strategic industry partnerships.
They had a website that needed help becoming THE platform for end of life content.
The Solution
Through user and industry research, we helped them launch a new content product platform that felt richer, and more robust, taking accessibility in mind. We preserved the brand equity they had, while fleshing out a more expansive design system and usable website.
Tools
Otter, Figma, G Suite, Optimal Workshop
Insights
User interviews, industry research, UX audits, jobs-to-be-done, and user journeys all fed into data-driven product updates, turning End Well’s website into a powerful vehicle for content discovery.
